Privacy Policy — Anything Real Estate

Last updated: October 2025

1. Introduction & Scope

Anything Real Estate ("we," "us," "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard personal information when you access or use our website, services, applications, or communications (collectively, the "Services").

By using our Services, you consent to the collection and processing of your personal information as described in this policy.

This policy applies to information we collect directly from you, automatically, or from third parties. It does not apply to third-party sites, products, or services (even if linked to or from our Services), which have their own privacy policies.

2. Definitions

"Personal Information" means information that identifies, relates to, describes, or is capable of being associated with a particular individual (e.g. name, email, phone).

"Aggregate or De-identified Information" means data that has been anonymized or aggregated in a way that individuals cannot be identified.

"You / User / Visitor / Customer" means any person accessing or using our Services.

3. What Information We Collect

(a) Information You Provide

• Registration data: name, email, phone, address, company name, user credentials.
• Profile information: preferences, profile photo, optional fields.
• Communications: messages, inquiries, support requests, feedback.
• Marketing opt-ins: when you consent to receive marketing materials via email, SMS, or other channels.
• Transactional data: billing information, payment methods (though sensitive payment data is handled through secure payment processors).

(b) Information Collected Automatically

• Log data: IP address, device type, browser type and version, operating system, pages visited, timestamps.
• Cookies and tracking technologies: cookies, pixels, web beacons, local storage, similar technologies to collect usage and behavioral data (e.g. click paths, session duration).
• Analytics data: device identifiers, location information (if enabled), aggregate usage statistics.
• Communications metadata: e.g. when you open or click links in our emails (if supported by your device).

4. Use of Information

We may use your information for purposes including, but not limited to:

• Providing, operating, maintaining, and improving the Services.
• Managing your account, user authentication, security, and support.
• Processing transactions and billing.
• Responding to inquiries, requests, and communications.
• Sending administrative, service, marketing, promotional, or transactional communications (to the extent you permit).
• Personalizing content, features, and suggestions.
• Analyzing usage trends, metrics, and performance.
• Detecting, preventing, and addressing fraud, security breaches, or other misuse.
• Complying with legal obligations or enforcing our policies.
• Any other purpose to which you consent.

5. Disclosure of Information

We may share your Personal Information in the following circumstances:

• Service providers, contractors, and agents: third parties who help us provide the Services (e.g. hosting, analytics, email, SMS, marketing, payments). They may use your information only as necessary to perform their functions for us.
• Affiliates or business partners: when cooperating or delivering co-branded features (with your consent or as permitted).
• Legal & safety: if required by law, regulation, legal process, or to protect our rights, users, or public safety.
• Business transfers: in connection with a merger, acquisition, sale of assets, or bankruptcy, user data might be transferred (with notice).
• With your consent: when you explicitly direct or permit us to share your data with third parties (e.g. integrations).
• Aggregate/deidentified data: we may share or publish aggregated or de-identified data that cannot reasonably identify you.

We do not rent or sell your Personal Information to third parties for their direct marketing, except with your explicit consent.

6. Cookies, Tracking & Similar Technologies

We (and third parties) use cookies, tracking pixels, beacons, and other technologies to collect usage and behavioral data. This enables:

• User authentication and session management
• Customization and preferences
• Analytics and performance measurement
• Targeted advertising (with your consent, where required)

You can set your browser or device to refuse cookies or limit tracking. However, disabling cookies or tracking may impair your experience or prevent use of certain features.

7. Communications, Marketing & 10DLC Compliance

We may send you communications via email, push notifications, SMS/text, or other messaging channels. Any marketing or promotional texts will comply with applicable laws and rules, including 10DLC (for U.S. A2P messaging), meaning:

• We will obtain proper consent (opt-in) before sending non-transactional SMS messages.
• Opt-out mechanisms (e.g. texting "STOP") will be provided and honored promptly.
• Message frequency, sender identity, content, and compliance must adhere to carrier guidelines and regulations.
• You may also unsubscribe at any time from marketing messages.

We may send transactional messages (account updates, confirmations, alerts) without separate consent, but still within legal limits.

If you wish to stop receiving marketing messages, follow the opt-out instructions in messages or contact us as in Section 11.

8. Security Measures

We employ administrative, technical, and physical safeguards to help protect the confidentiality, integrity, and availability of your Personal Information. These may include encryption (in transit and at rest), access controls, intrusion detection, regular audits, secure coding practices, and more.

However, no system is absolutely secure. We cannot guarantee absolute security. In the event of a data breach, we will follow applicable notification laws and respond appropriately.

9. Data Retention

We retain your Personal Information only as long as necessary for the purposes for which it was collected, to comply with legal obligations, resolve disputes, enforce agreements, or otherwise as permitted by law. We may retain de-identified or aggregated information indefinitely.

10. Your Rights & Choices

Depending on your jurisdiction, you may have rights such as:

• Right to access, correct, or delete your Personal Information
• Right to portability or transferring certain data
• Right to restrict or object to processing
• Right to withdraw consent
• Right to lodge a complaint with data protection authorities

To exercise any rights, please contact us (see Section 11). We may require verification to comply.

11. Contact & Notices

If you have questions, complaints, or requests, contact us at:

Anything Real Estate
33 Arch Street, Floor 14
Boston, MA 02110
Email: privacy@anything.realestate
Phone: +1-617-634-5612

We may amend this Privacy Policy from time to time. We will post the updated version with a "Last Updated" date and notify you (e.g. via email or notice on the site) when changes materially affect how we treat your Personal Information. Your continued use after such changes constitutes acceptance.

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